Watch Daytona 24 Hours Live Stream | Rolex 24 will drive off on January 29, 2011. The 24 Hours of Daytona currently known as the Rolex 24 at Daytona for sponsorship reasons, is a 24-hour sports car endurance race held annually at Daytona International Speedway in Daytona Beach, Florida. It is run on a 3.56-mile (5.73 km) combined road course, utilizing portions of the NASCAR tri-oval and an infield road course. Since its inception, it has been held the last weekend of January or first weekend of February, part of Speedweeks, and it is the first major automobile race of the year in the United States.

The race has had several names over the years. Since 1991, the Rolex Watch Co. is the title sponsor of the race under a naming rights arrangement, replacing Sunbank (now SunTrust) which in turn replaced Pepsi in 1984. Winning drivers of all classes receive a steel Rolex Daytona watch.

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